Lance Edwards' Apartment Wealth Info

Welcome back.  This is the continuation of my earlier post, “Everything Happens for A Reason: 2008 Prepared Us for 2009″.

I concluded that post about the 2-fold opportunity for us as apartment entrepreneurs, thankfully recognized due to my core belief that “Everything happens for a reason and it serves me.”

Before I explain the opportunities, I feel obligated to share some additional mindset points that hopefully will serve you as they have me – in life and with apartments.  When the 2008 financial crisis hit, I challenged my Apprentices with this…

I told them to remember that the language we use and the questions we ask ourselves are critical. 

I reminded them as I remind you:  DO NOT ask yourself the question, “What is going to happen to me.” 

That is a disempowering question.  It is the question of the victim.  And that question repeated and supported in your subconscious will illicit the actions of a victim and you will attract things in your life consistent with playing the victim (unconsciously).

Instead, ask yourself an empowering question, “What am I going to make happen?” 

That is a question of power and control.  That is the question of the entrepreneur.  And that question repeated and supported will illicit actions and observations that will serve you in a time of unprecedented change and opportunity.

The other question I challenged the Apprentices to ask themselves was, “How will I benefit from this crisis?”  Keep asking that and your mind will seek it out (if you are following your other daily mindset routine - for assistance, see the resource box to the right.)

When I asked myself that question, I arrived at the following answer:

The financial crisis of 2008 is a time of unprecedented opportunity for the apartment entrepreneur.  Here’s why: 

1)  Increased Demand for Rental Housing: With less people qualified to own homes and more people losing their homes, that is increasing the demand for rental housing. 

And in cost-conscious times, people downsize their housing accommodations which creates progressively increasing demand for apartments. 

Just 2 weeks ago, my local TV station reported that apartment occupancies are up and apartment rents are up!  Apartments may be one of the few businesses where demand is increasing.  It’s logical. 

2) Increased Supply of Private Money: Do you think there is more money entering or leaving the stock market?  That’s right.  Leaving – seeking a safe haven; like income producing commercial real estate. 

People have seen their 401-K plans diminish by 40%.  They need fundamental conservative investments like good, old-fashioned apartments where the value is based on the fundamental income – not the neighborhood appreciation brought about by free home loans.

As the apartment entrepreneur, it is our job to be matchmaker;  to match deals with dollars and profit from our value-add, which is huge.  Private investors are shell-shocked right now and they are desperate for a return to feelings of control and security.  And our apartment deals can provide that.

I had a couple approach me recently at a local real estate club.  They had lost $300,000 in their 401-K in a matter of weeks.  Unsolicited, they told me their story and asked “Can we invest with you?“ 

That’s a microcosm of the opportunity for high integrity, trained entrepreneurs like you.  And especially for those who have the mindset to see the opportunities and stand strong.

I’m challenging you to stand strong – for yourself, for your family, your your private investors.  The world needs entrepreneurs right now.

Lance