Today is the day that Apple released iPhone 3G amidst a global mega product launch blitz.
Watching it amazed me.
Apple got people standing in long lines around the world – and oh, by the way – simultaneously created probably $100 million of FREE TV, radio, Internet and press publicity on their new product worldwide.
Brilliant. Just brilliant.
But it gets better.
This evening, my daughter went on Craig’s List and SOLD my wife’s USED iPhone (2G?) for $400 in 10 minutes.
That’s right. In 10 minutes she sold a used 2G phone for $150 more than the new 3G ones cost! My wife and daugther are off to “make the exchange” now. (I guess before the buyer wises up and realizes he’s caught up in a media mania.)
But when they return, I plan to have my daughter take inventory of everything we don’t need and post it for sale on Craig’s List. (Just kidding… maybe).
This is the power of the Internet and a “buzz“.
Seriously, stay tuned for announcements on how we will be revealing ways that you can leverage the Internet in your multifamily business. The Internet offers tremendous leverage and I’m working on something new for you right now.
Today’s events further inspired me.
BTW – Apprentice 3G is not related to iPhones 3G but it’s good to know we are in good marketing company.
Hey Lance, Great story! I’m looking forward to hearing how to use the internet for multifamily. I’ve seen a lot in single family use, but multi be be a knew twist for me. Richard McCray http://www.AdvancedExitStrategies.com