Lance Edwards' Apartment Wealth Info

We live in an attention deficit age where you have many things pulling on you and demanding your time.  As a result, you lose focus and things slip by the wayside and don’t get done.  If you have a Performance Dashboard in place, you will have something to help you move forward with your goal of financial freedom on a daily basis.

The beauty of the Performance Dashboard is that you can create one for your business, and your personal life.  You have the flexibility of setting up the Performance Dashboard to accommodate your individual needs but here are some ideas for row headings to get you started.

Your columns would indicate days of the week and each row would represent a critical activity that needs to be done during the week in order to move toward your vision of financial freedom.  Here are possible headings with the data that would need to be collected:

Deal Finder for Single Family Homes: you would record your lead generation activity here with how many leads came in, how many offers you made and how many contracts you signed.

Multifamily: here you would note all activity related to multifamily units.

1.    How many letters for 2-4 units went out?
2.    How many letters for 5+units?
3.    How many emails went out to new brokers?
4.    How many emails to brokers?
5.    How many leads came in?
6.    How many were analyzed?
7.    How many offers did you make?
8.    How many contracts were signed?

Funding Finder: this would be where you would detail all information regarding your funding sources.

1.    How many calls to new investors?
2.    How many calls to old investors?
3.    Were emails sent out to your investor list?
4.    How many testimonials were collected?
5.    How many networking events did you attend?

Goals for the Week:  this one might seem unnecessary but it is extremely helpful in keeping you focused.  You need to determine what your goal is for the week.  Is it to send out 200 letters for multifamily deals?  Maybe it’s just getting 5 calls for a multifamily deal.  The important thing is that you have goals listed.

Once you meet your goal, check it off.  You don’t need to do anymore for that week.  Establishing a “finish line” is important and you need to stick to it.  Once you have accomplished your goal then work on other areas.

The great thing about the Performance Dashboard is that it is portable.  It’s a great way to keep track of where you are for the week.  You can quickly assess what goals have been reached and what goals haven’t.  You can take the appropriate action to complete the goals that haven’t been met.